Background music may seem harmless, but it can have a poerful effect on those ho hear it. Recorded background music first found its ay into factories, shop and restaurants in the US. But it soon spread to other arts of the orld. No it is being increasingly difficult to go shopping or eat a meal ithout listening to music.
To begin ith, "muzak" (音乐广播网) as intended simply to create a soothing (安慰) atmosphere. Recently, hoever, it's bee big business -thanks in part to recent research. Dr. Ronald Milliman, an American marketing expert, has shon that music can boost sales or increase factory production by as much as a third.
But, it has to be light music. A fast one has no effect at all on sales. Slo music can increase receipts by 38%. This is probably because shoppers slo don and have more opportunity to spot items they like to buy. Yet, slo music isn't alays anser. Dr. Milliman found, for example, that in restaurants slo music meant customers took longer to eat their meals, hich reduced overall sales. So restaurants oners might be ell advised to play up-tempo music to keep the customers moving - unless of course, the resulting indigestion leads to plaints!
练习( )1. The reason hy background music is so popular is that ______.
A. it can have a poerful effect on those ho hear it
B. it can help to create a soothing atmosphere
C. it can boost sales or increase factory production everyhere
D. it can make customers eat their meals quickly
( )2. Background music means ________.
A. light music that customers enjoy most
B. fast music that makes people move fast
C. slo music that can make customers enjoy their meals
D. the music you are listening to hile you are doing something
( )3. Restaurant oners plain about background music because ______.
A. it results in indigestion
B. it increases their sales
C. it keeps customers moving
D. it decreases their sales
( )4. The ord " up-tempo music" probably means_____.
A.slo music
B.fast music
C.light music
D.classical music
注释1. spread to 传到， 波及， 蔓延到
2. to begin ith ;第一点(理由)
To begin ith, e must consider the faculties of the staff all-sidedly.
，我们必须全面地考虑全体员工的素质。
3. intend vt.想要， 打算， 意指， 意谓
4. boost 增进;改善
We need to boost our spirits. 我们需要鼓舞士气。
5. have to be [美， 口]肯定是……， 毫无疑问是……
6. receipt 收据;收条 When you have paid for sth., a receipt is given to you.
当你付了某个东西的钱时，就给了你收据。
接受;收到
(pl) 收入;收益 higher receipts 高收入
7. slo don v.(使)慢下来
答案 1 B 2 D 3 D 4 B
